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Hustle over talent

6/12/2014

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Have you ever listened to an album and said to yourself  "My friend can sing better than that."? Have you ever listened to a song that isn't good in your opinion yet won a Grammy?  The reason is HUSTLE! Any goal / achievement you want, you will need to push and work rapidly towards. If you don't, someone else will. You can't lean on your natural abilities to reach your goal.

Dictionary.com defines hustle as to push or force one's way. Another definition is to proceed or work rapidly or energetically.

Talent is defined as a special natural ability or aptitude

There are many talented artist, singers, musicians, mechanics, and chefs but what makes one artist stand out from another? What makes you more attractive to your client. What makes your client want to do business with you versus your competitor? I would argue your Hustle and Ambition is the difference.

So, get out there and make it happen and if you need a graphic artist/ creative partner to spread your message please contact me.
I will hustle my talent for your business.

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Book Cover Design Process

12/3/2012

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Today I would like to share with you my process of  Designing a Book Cover. I had the privileged to design a book cover for Annie Lee commissioned by Manifold Grace Publishing House. The title of the book is "The Interview: A Divine Meeting with God". It parallels the process of a job interview and interviewing for destiny with God.

I was given a few ideas from the creative brief: "i was thinking about man and a woman standing in front of a huge door - we see them from the back, she wearing a skirt suit, him a suit and the door is the height of the book cover..."

I ran with this idea and produced three different book covers.

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Flyer Designs

2/7/2012

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Grab the attention of your customers!
Stand out from the crowd!
Distinguish yourself among the masses!
Now,... that's easier said than done. So I have compiled a list of "to do" when creating a flyer for your next event.

1.) Use a Heading: A heading will focus the reader quickly of what is going on in the flyer. With out a header the reader will not be able to quickly identify the reason for the flyer.
2.) Use an image: The image will enforce the headline. It is also the biggest draw to the flyer. A nice picture of an object or person will draw more attention than having many scattered images. If many images need to be placed in the flyer then group them together then create a hierarchy so the viewer knows were to look first. Remember, big images tend to be looked at first.
3.) Use simple fonts for easy reading: Good headings and images will grab and hold the viewers attention to begin reading through the flyer. Use easy to read fonts because this is the important part! Try to keep information concise and to the point. Try to not use more than 3 different fonts in the flyer.
4.) Use colors that will grab attention: Another attention grabbing item is color. Bright colors command attention. If  bright colors are not in your theme or color scheme then try using complimentary colors. If you are not sure what colors are complimentary of each other use a color wheel.

Below are some examples of flyers created by Creative Logo Art. If you would like Creative Logo Art to custom design your flyer please click here and fill out the creative brief, this month it is only $50.


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Focus Focus Focus

1/12/2012

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Happy New Years to you all. I hope that you have started this year off on the right foot. I am writing to inform you of some changes happening at www.creativelogoart.com
If you browse through the website, you will notice some changes.
1.) A new header reflecting the new logo.
2.) Fewer pages/ tabs
3.) Fewer logo packages
4.) Fewer services rendered, well at least on the website. Creative logo art will still do flyers business cards and websites but the focus will be logos and t-shirt printing.
5.) The website needed more focus to make the website easier for you to navigate. Please leave a comment letting us know if it is easier to navigate or if it is confusing.

In the near future the logo store will have a few changes that will be more cost effective for you to establish your logo.


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Not One Time

4/20/2011

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Building a brand is not a one time attempt. A brand is built over time in the mind of the consumers. Creating a logo, brochure, business card, flyer, or website is not the complete outline of your business. The building in which your business resides is not the complete impression but having a controlled consistent approach in bringing them all together over time creates a more complete picture and credibility of your business  in the consumers mind.





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    Author

    Caleb Davis
    graphic artist

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